The Shift Up Now Foundation is honored to announce that it was chosen to be the recipient of 25 percent of proceeds from celebrated artist Loretta Harms’ print sales at the upcoming Art in Residence at the Kimpton EPIC Miami.
Harms is a long-time supporter of former racer and current Shift Up Now Foundation board member Julia Landauer. Harms recently attended the Homestead Xfinity race, where she was inspired to create a selection of silkscreen prints with a surrealist pop take on the iconography of the women in motorsport. In conjunction with Women’s History Month, she generously offered to donate 25 percent of her March print sales to the foundation.
“Loretta’s long-time support has been invaluable,” said Landauer, “and her unique, creative interpretation of motorsports continues to inspire. I’m so grateful for her unwavering dedication to championing women, and I appreciate the passion and perspective she brings to the sport.”
Harms works across media - painting, filmmaking, installation and curation - with a passionate focus on the eclectic spirit and energy of fearless game changers. She is the recipient of the Traveling Scholars Award and the Kate Morse and Clarissa Bartlett scholarships in the Fine Arts. Her work has exhibited at the MFA Boston, BMoCA, Kunsthalle Munich, Boston Center for the Arts, in solo and group shows, private and institutional collections. Her recent film is distributed through Sony Pictures Classics and Loretta’s first public piece, an interactive, viewer prompted installation appeared on 12 LED screens spanning the exterior facade and city block of the Port Authority Building in Times Square.
“It was such a thrill watching Julia race at Miami Homestead, and it seems fitting to return to Miami with the first of what I hope to be many creative initiatives,” said Harms. “My hope is that sales from the show can translate into measurable support for your amazing mission: to equip, resource and further the careers of these amazing athletes to the highest echelons of the sport.”
The show at the Kimpton EPIC Miami opens on March 6, 2025 and runs through the end of April. Harms’ prints are available to order online here and ship. Prices range from $850 to $3,800, with a box set of prints for $7,500.
For more information about the show, please visit https://www.epichotel.com/art-in-residence/.
