News

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Shift Up Now Athlete Sabre Cook earned a top-15 finish in her debut as the first female competitor in Porsche...
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Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4,...
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Hagerty Continues To Expand Shift Up Now Partnership

Hagerty Continues To Expand Shift Up Now Partnership

Shift Up Now is proud to announce today - on International Women’s Day - that Hagerty will once again advance...
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Victory For Hayes at Barber

Victory For Hayes at Barber

Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny...
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Fikse Wheels Joins Shift Up Now as Corporate Member

Fikse Wheels Joins Shift Up Now as Corporate Member

Shift Up Now is proud to announce that Fikse Wheels has come on board as a Corporate Member for the...
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Bell Techlogix Returns as Shift Up Now Partner For 2023

Bell Techlogix Returns as Shift Up Now Partner For 2023

Shift Up Now is proud to announce that Indianapolis- based Bell Techlogix has pledged its support of women in motorsport...
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Shift Up Now Launches 501c3 Foundation

Shift Up Now Launches 501c3 Foundation

Shift Up Now, an organization founded to help fund talented female racers in motorsport, is proud to announce the addition...
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Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

March 20, 2023
Shift Up Now Athlete Sabre Cook earned a top-15 finish in her debut as the first female competitor in Porsche Deluxe Carrera Cup North America at Sebring International Raceway on Thursday, March 16, 2023. In the lead up to the Super Sebring combined IMSA and World Endurance Championship event, the Porsche Carrera Cup schedule called […]
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Shift Up Now Partners with FrontRunner to Launch First NFT Collections

March 13, 2023
Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4, 2023, in partnership with Web3-consulting company FrontRunner. FrontRunner is a female-owned business, founded by Shift Up Now Athlete and racer Julia Landauer. In 2022, Landauer made her NASCAR Xfinity debut with sponsorship from car culture […]
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Hagerty Continues To Expand Shift Up Now Partnership

March 8, 2023
Shift Up Now is proud to announce today – on International Women’s Day – that Hagerty will once again advance its partnership by supporting Athletes Sabre Cook and Loni Unser for the 2023 season. Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage […]
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Victory For Hayes at Barber

March 7, 2023
Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny Racing (TBR) in the GTO class on Sunday, March 6th at Barber Motorsports Park in Birmingham, Alabama. The third event of the 2023 WRL season featured two consecutive days of endurance racing. Nine hours of […]
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Fikse Wheels Joins Shift Up Now as Corporate Member

March 1, 2023
Shift Up Now is proud to announce that Fikse Wheels has come on board as a Corporate Member for the 2023 racing season. The Corporate Membership will include a contingency fund that celebrates and rewards successful women on track. With a heritage in speed and a strong history of supporting champions on the racetrack, Fikse […]
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