Hagerty Returns as Shift Up Now Partner for Fourth Consecutive Year

May 15, 2024

Shift Up Now is proud to announce that Hagerty will continue its partnership in 2024 by supporting Athletes Loni Unser and Sabré Cook.

Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage to classic cars in 1991, it has since grown into a global automotive enthusiast brand, and the world’s largest membership organization for car lovers.

Hagerty’s purpose of saving driving and car culture for future generations includes a strong focus on women in motorsport. The partnership with Shift Up Now began in 2021, and has continued to advance year over year.

“Women aren’t a novelty in motorsport, but a driving force,” said Eva Gregory, Senior Manager of Marketing Partnerships at Hagerty. “Hagerty is so proud to empower Loni and Sabre as they continue their journey in the highest levels of competition and to push the sport forward. Both represent Hagerty’s values and mission on and off the track, leading the enthusiast community with poise and passion.”

For the 2024 season, Hagerty will support Unser for the 102nd running of the Pikes Peak International Hill Climb on June 23, 2024, and in the Porsche Sprint Challenge North America by Yokohama.

“I am so honored to represent Hagerty for the fourth year in a row,” said Unser. “We need companies like Hagerty to push our industry further, faster. Hagerty shows us that anyone can participate in car culture, love driving and pursue their passion. I am so grateful to work with a company who aligns with my goals and values.”

Additionally, Hagerty will be an associate sponsor for Cook in Porsche Carrera Cup North America.

“I’m so delighted to announce Hagerty’s unwavering support of me and my career for a third straight season,” said Cook. “Their partnership with myself, Loni and Shift Up Now shows their commitment to empowering women in motorsports. They continue to be a valuable partner of mine and I look forward to growing together in the years to come.”

Race fans can follow along with all the action on the Shift Up Now website: www.ShiftUpNow.com or on Facebook, LinkedIn, Instagram or X (formerly Twitter).

About Hagerty, Inc.

Based in Traverse City, Michigan, Hagerty’s purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as

a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty Drivers Club magazine, Hagerty Drivers Foundation, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, MotorsportReg, Hagerty Garage + Social, Hagerty Marketplace, The Amelia, the Detroit Concours d’Elegance, the Greenwich Concours d’Elegance, the California Mille, Motorworks Revival and more. For more information on Hagerty, please visit www.hagerty.com, or connect with us on Facebook, Instagram and X (formerly Twitter).

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