Shift Up Now is proud to announce that Hagerty will continue its partnership in 2025 by sponsoring Athlete Sabré Cook as she competes in the 2025 Porsche Carrera Cup North America series.
Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage to classic cars in 1991, it has since grown into a global automotive enthusiast brand, and the world’s largest membership organization for car lovers.
Hagerty’s purpose of saving driving and car culture for future generations includes a strong focus on women in motorsport. The partnership with Shift Up Now began in 2021, and has continued to advance year over year.
This year, Cook will be in attendance for The Amelia, one of the world’s most iconic automotive lifestyle gatherings. Celebrating its 30th year of speed and style, The Amelia will take place at the Golf Club of Amelia Island and The Ritz-Carlton, Amelia Island resort from March 6-9, 2025. Fans are invited to join Cook at the event: CLICK HERE to purchase tickets.
Cook, who became the first woman ever to race in the Porsche Carrera Cup series in 2023, will make her debut with JDX Racing, driving the iconic Porsche 911 GT3 Cup Car. The Grand Junction, CO native plans to continue her already-impressive career, which began in karting at the age of eight.
“Hagerty’s dedication to uplifting female athletes in motorsports isn’t just inspiring, it’s game- changing,” said Cook. “Their support through Shift Up Now has fueled my career for four consecutive seasons, allowing me to compete in highly-competitive series. I’m honored to continue this partnership in 2025 and hope to use this opportunity to inspire others, and open doors for the next wave of female racers.”
Eva Gregory, Senior Manager of Marketing Partnerships at Hagerty, echoed Cook’s excitement, saying, “Hagerty is proud to continue our partnership with Shift Up Now in 2025, supporting their mission to empower females in motorsport. As part of this commitment, we are excited to sponsor Sabré Cook through Shift Up Now, furthering our dedication to championing talented drivers and expanding opportunities in the racing community.
“As an organization focused on driving inclusivity in the automotive and motorsport industries, we recognize the incredible impact Shift Up Now has made in breaking barriers and paving the way for the next generation of racers. We look forward to another exciting year of collaboration, helping to fuel the future of women in motorsport.”
The 16-round Porsche Carerra Cup North America season will begin with rounds one and two on March 12-14, 2025 at Sebring International Raceway. Fans can follow along on as the races are broadcast live on on Peacock, IMSA TV, and the IMSA YouTube Channel.
