News

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

Shift Up Now Athletes Sarah Montgomery, Alana Carter and Ashley Freiberg earned two consecutive podium finishes for AE Victory Racing...
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AE Victory Racing Announces Expansion and Opens 2026 Female Driver Shootout Applications

AE Victory Racing Announces Expansion and Opens 2026 Female Driver Shootout Applications

Shift Up Now Athlete Erin Vogel announced yesterday that the team she co-owns—AE Victory Racing (AEVR)—will expand to a two-car...
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A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

The Shift Up Now Foundation is thrilled to announce that its second-annual, in-person fundraising event - A Night with the...
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Pair of Top Ten Finishes for “The Hannahs” in Season Finale at Indianapolis

Pair of Top Ten Finishes for “The Hannahs” in Season Finale at Indianapolis

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham earned back-to-back seventh-place finishes overall during the season finale of Pirelli...
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Hayes Takes First Win of 2024 Season at Road America

May 1, 2024
Four Shift Up Now athletes took to the track over the weekend of April 26 and 27 at America’s National Park of Speed in Elkhart Lake, Wisconsin. Laura Hayes was behind the wheel as team manager and lead driver of the No. 225 Thunder Bunny Racing Toyota Supra GT4, and Shift Up Now by AE […]
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Strong Weekend for Freiberg and Unser at Barber

April 30, 2024
Shift Up Now Athletes Ashley Freiberg and Loni Unser competed in round two of the Porsche Sprint Challenge (PSC) North America by Yokohama at Barber Motorsports Park on April 26-28, 2024. The PSC race weekend took place alongside the NTT IndyCar Series on the picturesque, 2.38- mile, 16-turn track. PSC competition for Freiberg and Unser […]
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Shift Up Now and Sabelt America Introduce Limited-Time Signature Racing Gloves

April 25, 2024
In celebration of its four-year partnership with Shift Up Now, and the progress of Shift Up Now Athletes, Sabelt America has created limited-edition, signature pairs of racing gloves. Based in Boca Raton, FL, Carello Group LLC is the sole importer and distributor of Sabelt, the global leader in development and manufacture of original equipment, and […]
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Abbate Earns Exciting P2 Finish in Trans Am Race at Sonoma

April 24, 2024
Shift Up Now Athlete and Foundation Grantee Michele Abbate brought home a second-place finish in first race of the Sonoma SpeedTour doubleheader at Sonoma Raceway on April 18-21, 2024. Driving the No. 30 Ghost Energy car for Nitro Motorsports in the TA2 class of the Trans Am West Coast Championship among an 19-car field, Abbate […]
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Season-Best Finish for Balcaen at Talladega

April 23, 2024
Shift Up Now Athlete Amber Balcaen earned a P7 finish in the General Tire 200 at Talladega Super Speedway on April 20, 2024. This marked her second top-ten finish in just three ARCA Menards Series races so far, and placed her fourth in the drivers’ standings. Driving the Icon Direct No. 22 Toyota for Venturini […]
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