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Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

The Shift Up Now Foundation is honored to announce that sponsorship grant applications for the 2026 racing season are now...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing (AEVR) has selected five finalists to compete in its 2025 Driver Development Shootout, taking place January 29–30...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

Shift Up Now Athletes Sarah Montgomery, Alana Carter and Ashley Freiberg earned two consecutive podium finishes for AE Victory Racing...
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A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

The Shift Up Now Foundation is thrilled to announce that its second-annual, in-person fundraising event - A Night with the...
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Shift Up Now and Sabelt America Introduce Limited-Time Signature Racing Gloves

April 25, 2024
In celebration of its four-year partnership with Shift Up Now, and the progress of Shift Up Now Athletes, Sabelt America has created limited-edition, signature pairs of racing gloves. Based in Boca Raton, FL, Carello Group LLC is the sole importer and distributor of Sabelt, the global leader in development and manufacture of original equipment, and […]
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Abbate Earns Exciting P2 Finish in Trans Am Race at Sonoma

April 24, 2024
Shift Up Now Athlete and Foundation Grantee Michele Abbate brought home a second-place finish in first race of the Sonoma SpeedTour doubleheader at Sonoma Raceway on April 18-21, 2024. Driving the No. 30 Ghost Energy car for Nitro Motorsports in the TA2 class of the Trans Am West Coast Championship among an 19-car field, Abbate […]
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Season-Best Finish for Balcaen at Talladega

April 23, 2024
Shift Up Now Athlete Amber Balcaen earned a P7 finish in the General Tire 200 at Talladega Super Speedway on April 20, 2024. This marked her second top-ten finish in just three ARCA Menards Series races so far, and placed her fourth in the drivers’ standings. Driving the Icon Direct No. 22 Toyota for Venturini […]
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Shift Up Now Foundation Provides Broader Opportunities for Grantees in 2024

April 18, 2024
The Shift Up Now Foundation is proud to announce that four female racers - Laura Hayes, Loni Unser, Michele Abbate and Sabré Cook - have been awarded grants for the 2024 season. The foundation, which lives alongside the Shift Up Now for-profit business, strives for gender equality for female athletes in motorsport, and furthers the […]
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Back-to-Back Points Finishes for Havrda at Nola SpeedTour

April 16, 2024
Shift Up Now Athlete Nicole Havrda kicked off the 2024 Formula Regional (FR) Americas Championship with P7 and P6 finishes at Nola Motorsports Park on April 12-14, 2024. Testing and practice for the 15-car field took place on Thursday and Friday. Havrda maintained a top-ten pace throughout several sessions as she prepared for qualifying on […]
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