News

Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Shift Up Now Athletes Erika Hoffmann, Ashley Freiberg and Loni Unser announced today that they will be racing for Kellymoss...
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Alana Carter Announces 2026 Season with Radical Academy Canada

Alana Carter Announces 2026 Season with Radical Academy Canada

Shift Up Now Athlete Alana Carter announced today that she will be part of a two-car, all-female lineup for the...
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AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing is proud to announce that Brenna Schubert has been selected as one of the team’s Development Drivers...
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Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

The Shift Up Now Foundation is honored to announce that sponsorship grant applications for the 2026 racing season are now...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing (AEVR) has selected five finalists to compete in its 2025 Driver Development Shootout, taking place January 29–30...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

Shift Up Now Athletes Sarah Montgomery, Alana Carter and Ashley Freiberg earned two consecutive podium finishes for AE Victory Racing...
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A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

The Shift Up Now Foundation is thrilled to announce that its second-annual, in-person fundraising event - A Night with the...
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Career-Best Trans Am TA2 Finish for Abbate in Special Tribute Livery at Road Atlanta

March 26, 2024
Shift Up Athlete Michele Abbate earned a podium TA2 Pro-Am finish - and top ten finish overall - in the Trans Am by Pirelli TA2 Mission Foods Road SpeedTour at Michelin Raceway Road Atlanta on Saturday, March 23, 2024. Driving the No. 30 Ghost Energy car for Nitro Motorsports among a 30-car field, Abbate took […]
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Cook Earns Pair of Top-15 Finishes in Porsche Carrera Cup at Sebring

March 20, 2024
Shift Up Now Athlete Sabre Cook followed up a P14 finish on Thursday with a P13 one on Friday, driving for MDK Motorsports in the Porsche Carrera Cup at Sebring International Raceway on March 14-15, 2024. The two Porsche Carrera Cup sprint races took place in the evening as the sun set, and were a […]
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Polaris Talent to Join Shift Up Now as a Corporate Member

March 12, 2024
Shift Up Now is proud to announce that Polaris Talent has come on board as a Corporate Member of The Inside Track by Shift Up Now. In addition, Polaris Talent has made a one-percent pledge to both Shift Up Now and the Shift Up Now Foundation for the 2024 season. With a passion for motorsports, […]
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Podium Finish for Hayes, Top-Ten Finish for AE Victory Racing at Barber

March 6, 2024
Five Shift Up Now athletes competed this weekend on Yokohama tires in variable weather conditions and produced a solid two days of successful racing with World Racing League (WRL) at Barber Motorsports Park. Ready to defend their title, 2023 WRL GTO champions Laura Hayes and Thunder Bunny Racing hit the ground running at Barber, using […]
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First Podium Finish of 2024 for Freiberg at Sebring Raceway

March 6, 2024
Two Shift Up Now Athletes supported by Mobil 1 Racing competed this weekend on Yokohama tires at Sebring International Raceway in the Porsche Sprint Challenge by Porsche Motorsports North America. In GT3 Cup, 2023 Porsche 991.2 Champion Ashley Frieberg returned to sprint competition with MDK Motorsports, this season racing in a 992 Porsche Cup Car […]
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