News

Alana Carter Announces 2026 Season with Radical Academy Canada

Alana Carter Announces 2026 Season with Radical Academy Canada

Shift Up Now Athlete Alana Carter announced today that she will be part of a two-car, all-female lineup for the...
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AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing is proud to announce that Brenna Schubert has been selected as one of the team’s Development Drivers...
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Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

The Shift Up Now Foundation is honored to announce that sponsorship grant applications for the 2026 racing season are now...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing (AEVR) has selected five finalists to compete in its 2025 Driver Development Shootout, taking place January 29–30...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

Shift Up Now Athletes Sarah Montgomery, Alana Carter and Ashley Freiberg earned two consecutive podium finishes for AE Victory Racing...
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A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

The Shift Up Now Foundation is thrilled to announce that its second-annual, in-person fundraising event - A Night with the...
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Ariel Ream Named Interim CEO of Shift Up Now Foundation

January 11, 2024
Shift Up Now Foundation, Inc., an organization founded to help talented female racers in motorsport, is proud to announce that Ariel Ream has accepted the position of Interim CEO for its 501c3. The foundation, which lives alongside the for-profit business, furthers the mission by accepting tax-deducible gifts, donations and grants. These funds are used to […]
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JZilla Track Days Joins Shift Up Now as a Corporate Member

December 12, 2023
Shift Up Now is proud to announce that JZilla Track Days will join as a Corporate Member for the 2024 racing season. JZilla Track Days started in 2010 as a small group of close friends with the shared desire for driving and cars. It has since turned into an automotive community of 4,600 drivers, and […]
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AE Victory Racing Makes Debut, Hayes Wins National Championship

December 6, 2023
Shift Up Now Athletes Erin Vogel, Sarah Montgomery, Hannah Grisham, Laura Hayes, Pippa Mann, and Loni Unser competed for four different teams, in four different race cars, and across multiple classes at the World Racing League season finale at Circuit of the Americas. Hayes became the first Shift Up Now Athlete to win a National […]
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Shift Up Now Announces Three-Year Partnership Extension with Sabelt

November 20, 2023
Shift Up Now is proud to announce a three-year extension with long-time partner Sabelt America. Based in Boca Raton, FL, Sabelt is the global leader in development and manufacture of original equipment, and number one in safety since 1972. Sabelt America provides racewear, harnesses, seats and more for race car drivers. Sabelt and Shift Up […]
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Hayes Clinches Eastern Championship at Sebring

November 15, 2023
Shift Up Now Athlete Laura Hayes and her Thunder Bunny Racing (TBR) teammates earned a race win and second-place finish at Sebring International Raceway on November 10-12, 2023, to clinch the World Racing League (WRL) Eastern Championship in the GTO class. The achievement makes Hayes the second Shift Up Now Athlete to be crowned a […]
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