News

Shift Up Now Foundation Awards $300,000 in Grants to Female Racers for 2026 Season

Shift Up Now Foundation Awards $300,000 in Grants to Female Racers for 2026 Season

Indianapolis, IN - March 18, 2026 - The Shift Up Now Foundation is proud to announce that it is celebrating...
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Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Shift Up Now Athletes Hannah Grisham, Michele Abbate, Sally Mott, Sarah Montgomery and Ashley Freiberg, along with AE Victory Racing...
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Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Shift Up Now Athletes Erika Hoffmann, Ashley Freiberg and Loni Unser announced today that they will be racing for Kellymoss...
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Alana Carter Announces 2026 Season with Radical Academy Canada

Alana Carter Announces 2026 Season with Radical Academy Canada

Shift Up Now Athlete Alana Carter announced today that she will be part of a two-car, all-female lineup for the...
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AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing is proud to announce that Brenna Schubert has been selected as one of the team’s Development Drivers...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Makes Debut, Hayes Wins National Championship

December 6, 2023
Shift Up Now Athletes Erin Vogel, Sarah Montgomery, Hannah Grisham, Laura Hayes, Pippa Mann, and Loni Unser competed for four different teams, in four different race cars, and across multiple classes at the World Racing League season finale at Circuit of the Americas. Hayes became the first Shift Up Now Athlete to win a National […]
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Shift Up Now Announces Three-Year Partnership Extension with Sabelt

November 20, 2023
Shift Up Now is proud to announce a three-year extension with long-time partner Sabelt America. Based in Boca Raton, FL, Sabelt is the global leader in development and manufacture of original equipment, and number one in safety since 1972. Sabelt America provides racewear, harnesses, seats and more for race car drivers. Sabelt and Shift Up […]
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Hayes Clinches Eastern Championship at Sebring

November 15, 2023
Shift Up Now Athlete Laura Hayes and her Thunder Bunny Racing (TBR) teammates earned a race win and second-place finish at Sebring International Raceway on November 10-12, 2023, to clinch the World Racing League (WRL) Eastern Championship in the GTO class. The achievement makes Hayes the second Shift Up Now Athlete to be crowned a […]
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Shift Up Now Announces Partnership with AE Victory Racing: Team to Make Debut Run in Upcoming Race at COTA

November 13, 2023
Indianapolis, IN - November 13, 2023 - Shift Up Now is proud to announce a groundbreaking partnership with AE Victory Racing, including plans to make a debut run in the final round of the World Racing League (WRL) season at Circuit of the Americas on December 1-3, 2023. Shift Up Now Athletes Erin Vogel, Sarah […]
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Montgomery Named Director of Membership for Shift Up Now

October 24, 2023
Shift Up Now is proud to announce the promotion of another Athlete to the leadership team, naming Sarah Montgomery as Director of Membership. As a long-time ambassador, Montgomery’s promotion is the result of being actively engaged with Shift Up Now for more than five years. The Lafayette, LA native joined the organization in 2018 - […]
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