Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4, 2023, in partnership with Web3-consulting company FrontRunner. FrontRunner is a female-owned business, founded by Shift Up Now Athlete and racer Julia Landauer. In 2022, Landauer made her NASCAR Xfinity debut with sponsorship from car culture […]
Shift Up Now is proud to announce today - on International Women’s Day - that Hagerty will once again advance its partnership by supporting Athletes Sabre Cook and Loni Unser for the 2023 season. Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage […]
Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny Racing (TBR) in the GTO class on Sunday, March 6th at Barber Motorsports Park in Birmingham, Alabama. The third event of the 2023 WRL season featured two consecutive days of endurance racing. Nine hours of […]
Shift Up Now is proud to announce that Fikse Wheels has come on board as a Corporate Member for the 2023 racing season. The Corporate Membership will include a contingency fund that celebrates and rewards successful women on track. With a heritage in speed and a strong history of supporting champions on the racetrack, Fikse […]
Shift Up Now is proud to announce that The Momentum Group, an Indianapolis-based marketing and communications company, has renewed their Corporate Membership for a second year. Once again, select Shift Up Now Athletes will be awarded The Momentum Group Photography Fund. This fund will provide help for Athletes who have secured funding to race but […]
