News

Cook Matches Best-Ever Finish to Kick Off Porsche Carrera Cup Season

Cook Matches Best-Ever Finish to Kick Off Porsche Carrera Cup Season

Shift Up Now Athlete Sabré Cook tied her best-ever result with a sixth-place finish during race two of the double-header...
Read More
Shift Up Now Foundation Awards $300,000 in Grants to Female Racers for 2026 Season

Shift Up Now Foundation Awards $300,000 in Grants to Female Racers for 2026 Season

Indianapolis, IN - March 18, 2026 - The Shift Up Now Foundation is proud to announce that it is celebrating...
Read More
Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Shift Up Now Athletes Hannah Grisham, Michele Abbate, Sally Mott, Sarah Montgomery and Ashley Freiberg, along with AE Victory Racing...
Read More
Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Shift Up Now Athletes Erika Hoffmann, Ashley Freiberg and Loni Unser announced today that they will be racing for Kellymoss...
Read More
Alana Carter Announces 2026 Season with Radical Academy Canada

Alana Carter Announces 2026 Season with Radical Academy Canada

Shift Up Now Athlete Alana Carter announced today that she will be part of a two-car, all-female lineup for the...
Read More

Unser, Grisham and Cook to Compete in Mazda MX-5 Cup Race

January 27, 2021
Three Shift Up Now athletes – Loni Unser, Hannah Grisham and Sabre Cook – will compete for Hixon Motor Sports (HMS) in Rounds 1 and 2 of the Mazda MX-5 Cup Presented by BF Goodrich at Daytona International Speedway on January 28th and 29th. Competing in the MX-5 Cup for the second time, Unser will […]
Read More

Hagerty Partners With Shift Up Now to Sponsor Three Athletes In 2021

January 22, 2021
Shift Up Now is proud to announce a new partnership with automotive lifestyle brand Hagerty, which will provide associate sponsorships for Athletes Michele Abbate, Hannah Grisham and Emily Linscott in the 2021 racing season. Diversity in racing series was an important element of the campaign. Abbate will carry the Hagerty logo on her Trans Am […]
Read More

Grisham Makes History as Test Driver with Pirelli North America

December 21, 2020
Hannah Grisham earned the prestigious test driver role for Pirelli North America on Monday, December 14th, making her the first-ever female in North America to hold this title. The 20-year-old Shift Up Now driver will support the research and development team, evaluating tires – from replacement to original equipment – for Pirelli’s North American market. […]
Read More

Abbate Overcomes Challenges in Successful Breakout Season

December 17, 2020
Shift Up Now Athlete Michele Abbate completed an extraordinary breakout season in 2020 with GRR Racing and earned numerous accolades in the Trans Am TA2 West Coast Series. Abbate co-founded GRR Racing with husband Anthony Philleo and, despite the challenges of a season competing in a worldwide pandemic, the Las Vegas native turned heads everywhere […]
Read More

Montgomery Wins In Texas While Round 3 Racing Stacks the Podium

December 10, 2020
Shift Up Now Athletes Sarah Montgomery, Pippa Mann and Loni Unser completed a successful weekend in their respective races at Circuit of the Americas in Austin, Texas on December 4-6, 2020. Saturday’s eight-hour event kicked off the World Racing League finale weekend. Montgomery teamed up with Christian Maloof and James Candelaria in the GP2 class, […]
Read More
© 2026 Shift Up Now Inc. All Rights Reserved