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Did you know that research estimates that of the $66 billon global sports sponsorship spend, only 0.4% goes to female athletes and women in sport?


Our sport is a sport where funding is paramount to having the opportunity to succeed. Lack of sponsorship support means racing in less than equal equipment, racing with less practice time, or not having the opportunity to compete at all.


At Shift Up Now our goal is to change the game for female athletes in motorsport by helping them find the funding they need to compete.


We want to work with brands who believe in elevating strong female role models, and who believe in equity and inclusion. We want to work with partners who want to back the next generations of trail blazers and game changers in our sport.


Because when we fund female athletes, they win races.

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