Shift Up Now Announces New Management, Launches Membership

November 30, 2020

Shift Up Now is excited to announce a new leadership team and membership launch as it acquires the time, talent and expertise of renowned drivers Pippa Mann, Shea Holbrook, Mandy McGee, Sarah Montgomery and Loni Unser, plus support from Shift Up Now Founder Lynn Kehoe.

"I'm proud to be turning the wheel over to the new team,” said Kehoe. “The whole idea of Shift Up Now was always to promote the next generation. I'm confident that Shift Up Now is in good hands and will use this new chapter to do even more."

The Shift Up Now athletes are a collective of female racers working together to drive change in motorsports.  Over the past two years, motorsports enthusiasts have inquired about getting involved and supporting the cause. Shift Up Now has responded and is launching a membership option, for the first time ever, to anyone – male or female – who wants to be part of the movement.

Shift Up Now memberships will include a welcome pack with branded lapel pin, keychain, wristband and can koozie, plus discounts from partners such as Sabelt, Bell, PitFit Training Online and Sampson Radios. In addition, members will have access to online fan forums, educational online webinars, meet-and-greets with drivers, garage tours at designated racing events and premiere access to “new for 2021” limited-edition merchandise. Members will also get exclusive opportunities to purchase one-on-one services such as social media lessons, autograph templates (and turning them into autograph cards), marketing help and media training. The first 250 members will receive the exclusive “250 Club” stamp for lapel pins, keychains and koozies to show founding member status.

Membership funds will go directly toward increasing resources for young racers – such as online webinars and educational events – and assets that will allow Shift Up Now to better pitch or represent athletes to potential partners and sponsors.

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