Shift Up Now Announces privé products as New Corporate Member

March 1, 2024

Shift Up Now is proud to announce that privé products has come on board as a new Corporate Member of The Inside Track by Shift Up Now for 2024. To celebrate Women’s History Month, and launch the new partnership, all Shift Up Now supporters will get 35% discount on privé hair care products during March, and all Members of the Inside Track by Shift Up Now can then get a 25% discount throughout the remainder of the calendar year. The Michigan-based company will also be a presenting sponsor of an upcoming Fan Forum.

privé is a salon-quality hair care company owned by female business woman and racer, Shay Hoelscher. In addition to supporting Shift Up Now Athlete Sabré Cook in Porsche Carrera Cup, Hoelscher is a tremendous advocate for women in motorsport, and women supporting women.

As a women-led company, privé offers the highest-quality, small-batch, artisan care products, with clean and natural ingredients that are good for both the consumer and the planet. The company prides itself on crafting products pure enough to use as skincare by sourcing the highest-quality, natural, food-grade ingredients. privé is also proud to be cruelty-free, while also crafting its products with recyclable packaging.

In addition, privé partners with Project Beauty Share, donating one percent of all sales to help women in need.

“As a female racing driver, my passion to support other female racers is paramount,” said Hoelscher. “Having navigated challenges and triumphs in the male-dominated arena, I am fierce about championing and supporting other female racers.

“I strive to pave the way for future gender barriers to be dismantled, hence giving equality opportunities to all female racers to pursue their dreams. This is why I’m so passionate about partnering with Sabre Cook, along with my sponsorship with Shift Up Now, to help raise the tide for all.”

Cook echoed those sentiments, adding, “I love that privé products is further supporting women in motorsports by partnering with Shift Up Now. Shay and privé are incredible partners for me, and I’m thrilled that even more women will be reached through this new partnership!

“It’s immensely authentic that one of privé’s key initiatives is ‘Women Supporting Women,’ and what better way to show that than teaming up with Shift Up Now? Both privé and Shift Up Now are growing, and I can’t wait to see what we all might achieve together.”

Shift Up Now supporters can use the code: SHIFTUPNOW35 to activate their 35% discount during March, and then a new code for 25% off will be provided to Shift Up Now Members through their Member Dashboard starting in April. For more information about privé, and to purchase products, please visit


About privé

privé is a women-owned and women-led company inspired to advocate for women and girls that anything is possible. The company is passionate about making the highest quality of clean, vegan and cruelty-free hair products that are good for customers and good for the planet. As part of privé’s ongoing mission to give back, it gives one percent of sales to a non-profit, Project Beauty Share, to help women in need. Every privé purchase will help a woman thrive. privé invites customers to join the tribe and fall in love with its specially-curated products that are more than “soap.”

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