Shift Up Now Announces Three-Year Partnership Extension with Sabelt

November 20, 2023

Shift Up Now is proud to announce a three-year extension with long-time partner Sabelt America.

Based in Boca Raton, FL, Sabelt is the global leader in development and manufacture of original equipment, and number one in safety since 1972. Sabelt America provides racewear, harnesses, seats and more for race car drivers.

Sabelt and Shift Up Now - under the leadership of newly-appointed Director of Membership, Sarah Montgomery - will continue working together to achieve several goals. First, to support Shift Up Now Athletes who use Sabelt safety equipment.

Second, to provide racing gear for Members of the all-new Shift Up Now Membership portal, called The Inside Track. Launched on November 16th, 2023, The Inside Track will provide exclusive opportunities, events and giveaways for Members.

During the 2024 season, Sabelt will provide four giveaways items, including a limited-edition Sabelt America cap, signed by Pippa Mann, Erin Vogel, Sarah Montgomery, Shea Holbrook, Michele Abbate, Sabre Cook and Loni Unser.

In addition, Shift Up Now and Sabelt will collaborate to design a limited-edition racing glove, available for pre-order during March 2024, then through the 2024 season. Proceeds from glove sales will benefit Shift Up Now, and anyone who purchases the gloves will be entered to win a $250 Sabelt America gift card.

Finally, to celebrate Women’s History Month, anyone who purchases a Sabelt product during March 2024 will receive a code for one month of free Membership to The Inside Track.

“We’re thrilled to welcome Sabelt back to the Shift Up Now family, and to welcome them as one of the first Inside Track by Shift Up Now partners,” said Montgomery. “I love that this is a partnership that will benefit both our Members and Athletes, and we’re looking forward to continuing to grow this relationship together as we work on growing The Inside Track.”

“We are thrilled to extend our partnership with Shift Up Now, embracing the power of collaboration and shared passion to drive positive change for women in motorsports,” said Erik Krammer, owner of Sabelt America. “This is a winning team we are happy to be a part of.”

Shift Up Now Members looking to enter the win the giveaways and learn more about the partnership with Sabelt America should log in to their new Inside Track by Shift Up Now portal, and sign up.

The winner of the first limited edition Sabelt America signed cap will be selected at random the first week of December 2024.

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