Shift Up Now is ushering in a new era for Members as Sarah Montgomery, current Director of Membership, passes the baton to Monica Hilton, beginning in 2025.
Before accepting the Director of Membership role more than a year ago, Montgomery had been actively engaged with Shift Up Now since 2018. The Lafayette, LA native was officially name to the Athlete roster in 2020, then promoted to her current role in the fall of 2023.
Now, Montgomery has accepted a full-time position as a security defense driver with a government contractor.
As the Shift Up Now team explored options for filling the role, Hilton’s background, experience and tenure with the organization made her a logical fit.
Hilton began her motorsports career in 2011 with HVM Racing, handling all the public relations responsibilities for the team, and driver Simona de Silvestro. From there, she launched a motorsports-focused PR and marketing firm called 242MPH (Marketing & PR by Hilton). Clients included racing teams Bryan Herta Autosport and Schmidt Peterson Motorsports, plus the official IndyCar calendar and Racing for Cancer, a non-profit organization.
In 2019, Hilton managed the personal PR for Pippa Mann’s seventh Indianapolis 500 campaign. Despite being away from racing for a couple years prior, Hilton noted that her long-term friendship with Mann is what made it “impossible to say no.”
In 2020, when Mann took the helm of Shift Up Now, Hilton was invited to be the Director of PR. As the organization has grown, the entire team works tirelessly toward the mission of advancing opportunities for talented female racers, and Membership is an integral part of that.
“The Shift Up Now Members are our core audience, and our biggest supporters,” said Mann. “We’re always looking for ways to take the Member experience to the next level, and that will continue in 2025. We’re excited to roll out some updates and upgrades, and will share the info as it becomes available.”
Annual Shift Up Now membership pricing will remain the same at $100 per calendar year upfront, or Members are given the option to pay $10 per month.
Hilton echoed Mann’s excitement, saying, ”We’re laying the groundwork for some big things in 2025, and we can’t wait to see what our members think!
“First, being part of a mission like this for only ten dollars a month is incredible, and we’re asking all our supporters to please share the mission. Secondly, we want to show our
appreciation by providing some fantastic benefits and opportunities to Shift Up Now Members. Keep an eye on our socials and website, as we share all the details.”
To become a Shift Up Now Members, simply visit https://shiftupnow.com/join/
Fans and supporters can find the Shift Up Now website at www.ShiftUpNow.com, and follow along on social media at @ShiftUpNow (Instagram and X), Shift Up Now (Facebook).
