Blog

Meet the Athlete: Sabré Cook

Meet the Athlete: Sabré Cook

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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My Experience Pursuing the NASCAR Pathway


My Experience Pursuing the NASCAR Pathway


Written by Sally Mott The 2026 season has been unlike any other in my racing career. I grew up racing...
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Brenna Schubert's Journey from $0.99 in the Bank to the Podium

Brenna Schubert's Journey from $0.99 in the Bank to the Podium

Written by Shift Up Now Athlete Brenna Schubert At age 20, I was fed up. I had made virtually no...
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Meet the Athlete: Melanie Johnson

Meet the Athlete: Melanie Johnson

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Pressure is a Privilege: My Road to GT3

Pressure is a Privilege: My Road to GT3

Written by Therese Lahlouh I was 32 years old the first time I took a green flag. I had always...
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Meet the Athlete: Charlotte Traynor

Meet the Athlete: Charlotte Traynor

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Loni Unser

Meet the Athlete: Loni Unser

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Michele Abbate

Meet the Athlete: Michele Abbate

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Sarah Montgomery

Meet the Athlete: Sarah Montgomery

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Hannah Grisham

Meet the Athlete: Hannah Grisham

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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It’s Never Too Late to Make a Change, Part I: Heather Hadley Reflects on First Mazda MX-5 Cup Season

October 31, 2023
By Heather Hadley A little over a year ago, I had my sights set on NASCAR. I wanted to go late-model racing at the biggest short track events of the year. I had already started calling teams to get an idea of pricing and when I could start. I gathered all the information I could […]
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How Social Media Revved Up My Racing Career

August 23, 2023
by Sabré Cook In the realm of motorsports, the pursuit of a professional career on the racetrack has always been synonymous with a relentless demand for financial backing. While not unlike traditional sports where dedication, consistency and perseverance can often propel individuals toward success, the world of racing requires additional financial resources that won’t allow […]
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Loni Unser's Pikes Peak Blog

July 25, 2023
The Pikes Peak Hill Climb is one of the most iconic and challenging races in the world. The 12.42-mile course climbs 4,720 feet to the summit of Pikes Peak, testing the limits of both man and machine. The race consists of 156 turns, narrow switchbacks, and treacherous drops, making it one of the most demanding […]
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Speed costs money: How fast do you want to go?

January 9, 2023
These days, when I pull up to a race track, I still feel like the little kid who traveled to IMSA races with his dad in the 1980s. The cool cars, big rigs, noises... they’re all very big to me, still. And I love that. I grew up in the paddock, following my dad (Buz […]
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My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

September 24, 2022
By Michele Abbate This year was the most anticipated one of my racing career and it has not disappointed. I had a lot of things to be excited about, from traveling to new tracks and racing for a new team. I got to drive a brand-new race car and I was equipped with everything I […]
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