Blog

Brenna Schubert's Journey from $0.99 in the Bank to the Podium

Brenna Schubert's Journey from $0.99 in the Bank to the Podium

Written by Shift Up Now Athlete Brenna Schubert At age 20, I was fed up. I had made virtually no...
Read More
Meet the Athlete: Melanie Johnson

Meet the Athlete: Melanie Johnson

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Pressure is a Privilege: My Road to GT3

Pressure is a Privilege: My Road to GT3

Written by Therese Lahlouh I was 32 years old the first time I took a green flag. I had always...
Read More
Meet the Athlete: Charlotte Traynor

Meet the Athlete: Charlotte Traynor

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Meet the Athlete: Loni Unser

Meet the Athlete: Loni Unser

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Meet the Athlete: Michele Abbate

Meet the Athlete: Michele Abbate

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Meet the Athlete: Sarah Montgomery

Meet the Athlete: Sarah Montgomery

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Meet the Athlete: Hannah Grisham

Meet the Athlete: Hannah Grisham

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
Read More
Meet the Athlete: Tatiana Calderón

Meet the Athlete: Tatiana Calderón

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
Read More

Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

August 22, 2024
By Megan Meyer Finding new sponsors is, without a doubt, one of the hardest parts of securing a ride in the racing world. It's a challenging path that requires persistence, creativity, and a whole lot of relationship-building. But here's the good news – it doesn't have to be a never-ending uphill battle. The key to […]
Read More

Danica, Simona, Pippa: How These Powerful Women Changed My Life

July 30, 2024
By Monica Hilton It was 2005 when I attended my first Indianapolis 500. If I’m being completely honest, it was simply a bucket list item and I had no intention of making it an annual thing. That year, Danica Patrick qualified and finished fourth. She led 19 laps, making her the first female ever to […]
Read More

The Power of High Expectations

July 16, 2024
By Julia Landauer In a successful race, the glory often goes to the driver. But racing is a team sport. Dozens of people work together to set up the car, strategize, adapt in adverse situations and help their driver go fast. Everyone on the team has to communicate well, collaborate, trust each other and give […]
Read More

How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

June 14, 2024
By Pippa Mann Back when I was racing in Indy Lights, women who won in open wheel in America was “a thing.” Simona de Silvestro was winning races in Atlantics. Ana Beatriz won her first Indy Lights race the year before I moved to the U.S. And Danica Patrick won the IndyCar race at Motegi. […]
Read More

AE Victory Racing, a Founder’s Story

May 23, 2024
By Erin Vogel As so many great ideas do, my race team, AE Victory Racing, began as an idea on a napkin in a coffee shop almost one year ago. It was an idea drawn up by a group of women who wondered whether there might be a way to create a home for themselves […]
Read More
© 2026 Shift Up Now Inc. All Rights Reserved