News

Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Double Podium for AE Victory Racing to Kick Off 2026 Season at Barber

Shift Up Now Athletes Hannah Grisham, Michele Abbate, Sally Mott, Sarah Montgomery and Ashley Freiberg, along with AE Victory Racing...
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Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Hoffmann, Freiberg and Unser Announce 2026 Plans with Kellymoss

Shift Up Now Athletes Erika Hoffmann, Ashley Freiberg and Loni Unser announced today that they will be racing for Kellymoss...
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Alana Carter Announces 2026 Season with Radical Academy Canada

Alana Carter Announces 2026 Season with Radical Academy Canada

Shift Up Now Athlete Alana Carter announced today that she will be part of a two-car, all-female lineup for the...
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AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing Selects Brenna Schubert as Development Driver Following Successful 2026 Female Driver Shootout

AE Victory Racing is proud to announce that Brenna Schubert has been selected as one of the team’s Development Drivers...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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Unser Sets the Bar High for 2025 with Two Second-Place Finishes at Sebring

March 4, 2025
Shift Up Now Athletes Loni Unser and Erika Hoffmann made a statement to start the 2025 Porsche Sprint Challenge North America season. Unser stood on the podium after both races with back-to-back, second-place finishes, while Hoffmann earned two fourth-place finishes in class, during her series debut weekend at Sebring International Raceway on February 28-March 2, […]
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Artist Loretta Harms to Donate Portion of Art Sales to Shift Up Now Foundation

March 1, 2025
The Shift Up Now Foundation is honored to announce that it was chosen to be the recipient of 25 percent of proceeds from celebrated artist Loretta Harms’ print sales at the upcoming Art in Residence at the Kimpton EPIC Miami. Harms is a long-time supporter of former racer and current Shift Up Now Foundation board […]
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Hagerty Returns as Shift Up Now Partner to Sponsor Sabré Cook

February 21, 2025
Shift Up Now is proud to announce that Hagerty will continue its partnership in 2025 by sponsoring Athlete Sabré Cook as she competes in the 2025 Porsche Carrera Cup North America series. Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage to classic […]
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Three Shift Up Now Athletes Kick Off 2025 Season in MX-5 Cup at Daytona

January 27, 2025
Shift Up Now Athletes Heather Hadley and Sally Mott, along with Development Athlete Ashlyn Speed, endured the chaos of an eventful season opener in rounds one and two of the Whelen Mazda MX-5 Cup Championship presented by Michelin at the Daytona Road Course on January 22-24, 2025. The Daytona weekend marked the start of Hadley’s […]
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Sally Mott Joins Shift Up Now Athlete Roster Ahead of Second MX-5 Cup Season

January 16, 2025
The Shift Up Now Athlete roster continues to grow with the addition of Sally Mott, whose 2025 plans include a full season of racing with Jared Thomas Racing (JTR) in the Whelen Mazda MX-5 Cup presented by Michelin. Mott made her MX-5 Cup debut in October 2023 during the Petit LeMans weekend at Road Atlanta, […]
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