The Shift Up Now Foundation is proud to announce a new, multi-event activation partnership with M1 Concourse, including the American Speed Festival and the inaugural Ladies Race of Champions (LROC), taking place on October 4-5, 2025 at M1 Concourse in Pontiac, MI. As part of the partnership, M1 Concourse has also been named Platinum Sponsor […]
Shift Up Now Athletes Loni Unser and Erika Hoffmann made their presence known during round four of Porsche Sprint Challenge North America by Yokoham, when Unser brought home back-to-back podiums and Hoffmann excelled in qualifying at VIRginia International Raceway on July 11-13, 2025. Both drivers were competing for Kellymoss Racing in Porsche Cayman GT4 RS […]
Shift Up Now Athletes Sally Mott and Ashlyn Speed had a weekend to celebrate with impressive performances, each earning the “Top Finishing Female” award - Speed on Saturday and Mott on Sunday - in rounds nine and ten of the Whelen Mazda MX-5 Cup presented by Michelin, at Canadian Tire Motorsports Park (Mosport) on July […]
Shift Up Now Athlete Loni Unser has chosen the Shift Up Now Foundation as the recipient of a $1,000 donation that she was awarded for being the “fastest Porsche up the mountain” at the 103rd running of The Broadmoor Pikes Peak International Hill Climb (PPIHC) presented by Gran Turismo on June 22, 2025. The donation, […]
The Shift Up Now Foundation is honored to announce that Lucas Oil and West Fork Whiskey have come on board for the second-annual “A Night with the Shift Up Now Foundation” presented by PenFed Credit Union and Tom Wood Porsche, taking place on Saturday, October 25, 2025 at the Tom Wood Aviation Hangar and event […]
