News

Career-Best Trans Am TA2 Finish for Abbate in Special Tribute Livery at Road Atlanta

Career-Best Trans Am TA2 Finish for Abbate in Special Tribute Livery at Road Atlanta

Shift Up Athlete Michele Abbate earned a podium TA2 Pro-Am finish - and top ten finish overall - in the...
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Cook Earns Pair of Top-15 Finishes in Porsche Carrera Cup at Sebring

Cook Earns Pair of Top-15 Finishes in Porsche Carrera Cup at Sebring

Shift Up Now Athlete Sabre Cook followed up a P14 finish on Thursday with a P13 one on Friday, driving...
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Polaris Talent to Join Shift Up Now as a Corporate Member

Polaris Talent to Join Shift Up Now as a Corporate Member

Shift Up Now is proud to announce that Polaris Talent has come on board as a Corporate Member of The...
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Podium Finish for Hayes, Top-Ten Finish for AE Victory Racing at Barber

Podium Finish for Hayes, Top-Ten Finish for AE Victory Racing at Barber

Five Shift Up Now athletes competed this weekend on Yokohama tires in variable weather conditions and produced a solid two...
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First Podium Finish of 2024 for Freiberg at Sebring Raceway

First Podium Finish of 2024 for Freiberg at Sebring Raceway

Two Shift Up Now Athletes supported by Mobil 1 Racing competed this weekend on Yokohama tires at Sebring International Raceway...
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Shift Up Now Announces privé products as New Corporate Member

Shift Up Now Announces privé products as New Corporate Member

Shift Up Now is proud to announce that privé products has come on board as a new Corporate Member of...
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Shift Up Now Announces privé products as New Corporate Member

March 1, 2024
Shift Up Now is proud to announce that privé products has come on board as a new Corporate Member of The Inside Track by Shift Up Now for 2024. To celebrate Women’s History Month, and launch the new partnership, all Shift Up Now supporters will get 35% discount on privé hair care products during March, […]
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Amber Balcaen Kicks Off 2024 Season with a Top Ten Finish in Daytona

February 20, 2024
Shift Up Now Athlete Amber Balcaen earned a ninth-place finish to start the 2024 ARCA Menards season in the Hard Rock Bet 200 race at Daytona International Speedway on Friday, February 16, 2024. Qualifying took place at 1:30 p.m. ET on Friday. Driving the No. 22 ICON Direct Toyota for Venturini Motorsports, Balcaen was one […]
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Dream Giveaway Teams Up with Shift Up Now for Exciting New Partnership

February 8, 2024
Dream Giveaway is pleased to announce their alliance with Shift Up Now as a Corporate Member. The partnership will bring Shift Up Now’s message to the 1.1 million racers, fans, automobile collectors, and enthusiasts that Dream Giveaway currently services as part of its 17-year history of leading automotive giveaway programs. Dream Giveaway has selected several […]
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Pippa Mann Returns to Nurburgring in 2024 with Girls Only Team

January 31, 2024
For the fourth consecutive year, Pippa Mann will compete with the Girls Only WS Racing program in the Giti Tire BMW M4 GT4. She’ll return to Germany for the 52nd running of the ADAC Total Energies 24 Hour race at the Nurburgring from June 1-2, 2024. Originally opened in 1927, and nicknamed “The Green Hell,” […]
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Hadley Set to Kick Off MX-5 Cup Season at Daytona

January 24, 2024
Shift Up Now Athlete Heather Hadley will return for a second season in the Whelen Mazda MX-5 Cup presented by Michelin, competing for BSI Racing. Rounds one and two of the season will take place at Daytona International Speedway on January 24-26, 2024, supporting the Rolex 24 Hours of Daytona. Competing on the 3.56-mile, 12-turn […]
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