Shift Up Now Athlete Ashley Freiberg will hit the racetrack this weekend in the Porsche Sprint Challenge North America at Sebring International Raceway on March 24-26, 2023, with new sponsorship and livery from Yokohama Tire and MDK Motorsports. Yokohama’s new “All-In” campaign is aimed at promoting inclusiveness in racing and helping diverse drivers progress in […]
Shift Up Now Athlete Sabre Cook earned a top-15 finish in her debut as the first female competitor in Porsche Deluxe Carrera Cup North America at Sebring International Raceway on Thursday, March 16, 2023. In the lead up to the Super Sebring combined IMSA and World Endurance Championship event, the Porsche Carrera Cup schedule called […]
Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4, 2023, in partnership with Web3-consulting company FrontRunner. FrontRunner is a female-owned business, founded by Shift Up Now Athlete and racer Julia Landauer. In 2022, Landauer made her NASCAR Xfinity debut with sponsorship from car culture […]
Shift Up Now is proud to announce today - on International Women’s Day - that Hagerty will once again advance its partnership by supporting Athletes Sabre Cook and Loni Unser for the 2023 season. Headquartered in Traverse City, Michigan, Hagerty began as a niche insurance agency offering coverage for wooden boats. After expanding their coverage […]
Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny Racing (TBR) in the GTO class on Sunday, March 6th at Barber Motorsports Park in Birmingham, Alabama. The third event of the 2023 WRL season featured two consecutive days of endurance racing. Nine hours of […]
