News

Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

Shift Up Now Foundation Announces Sponsorship Grant Applications Now Open for 2026

The Shift Up Now Foundation is honored to announce that sponsorship grant applications for the 2026 racing season are now...
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Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Nicole Havrda Announces 2026 Season with Shopify Racing Powered by TWOth

Shift Up Now Athlete Nicole Havrda unveiled her 2026 racing season plans, joining Shopify Racing powered by TWOth for its full-season participation...
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AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing Names 5 Finalists for 2026 Female Driver Development Shootout

AE Victory Racing (AEVR) has selected five finalists to compete in its 2025 Driver Development Shootout, taking place January 29–30...
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“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

“The Hannahs” to Compete in IMSA Michelin Pilot Challenge for 2026

Shift Up Now Athletes Hannah Greenemeier and Hannah Grisham announced this week that their Heart of Racing (HoR) team will...
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AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

AE Victory Racing Finishes Third in Championship After Back-to-Back Podiums at COTA

Shift Up Now Athletes Sarah Montgomery, Alana Carter and Ashley Freiberg earned two consecutive podium finishes for AE Victory Racing...
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A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

A Night with the Shift Up Now Foundation Raises More Than $100,000 in Grants for Female Racers

The Shift Up Now Foundation is thrilled to announce that its second-annual, in-person fundraising event - A Night with the...
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Winningest Weekend In Shift Up Now History

November 1, 2022
Athletes Earn Multiple Victories & Podiums at Sebring Five Shift Up Now Athletes, in three different cars and classes, collectively completed the winningest day in Shift Up Now history. Driving for Round 3 Racing, Hagerty Motorsports and Team Cooper Tire, the Athletes earned five wins and one podium at the season finale of the World […]
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Amber Balcaen: 2022 Season In Review

October 23, 2022
Shift Up Now Athlete Amber Balcaen has successfully completed her rookie season in the 2022 ARCA Menards Series with Rette Jones Racing. The eight-month schedule included 20 races on 19 tracks, starting on the high banks of Daytona International Speedway and ending at a half-mile short track in Toledo, Ohio.  The big race tracks brought […]
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Erin Vogel Helps Make History for Round 3 Racing

October 19, 2022
Shift Up Now Athlete Erin Vogel will join Round 3 Racing (R3R) to complete the team’s first all-female driver lineup for the upcoming World Racing League (WRL) event at Sebring International Raceway on October 28-30, 2022. Shift Up Now and R3R have a storied history of partnership success, creating opportunities for talented female racers. These […]
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Julia Landauer to Race NASCAR Xfinity Series With Alpha Prime Racing At Homestead

October 4, 2022
Julia Landauer will be making her second NASCAR Xfinity Series start with Alpha Prime Racing at Homestead-Miami Speedway, Saturday, October 22nd, driving the No.44 Atem Car Club Chevrolet, with supporting sponsorship from Shift Up Now, OnChainMonkey, and House of First’s Remarkable Women NFT. “I’m happy to give Julia another chance with Alpha Prime,” said Tommy […]
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Sabre Cook Announces Return to Racing

September 21, 2022
Shift Up Now Athlete Sabre Cook announced today that she’s been cleared to return to racing after suffering a severe injury on June 26, 2021. The injury occurred when another competitor’s car collided with Cook’s car during the first lap of the 2021 W Series season opener at Red Bull Ring. Cook’s injuries were significant: […]
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