News

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Shift Up Now Athlete Sabre Cook earned a top-15 finish in her debut as the first female competitor in Porsche...
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Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4,...
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Hagerty Continues To Expand Shift Up Now Partnership

Hagerty Continues To Expand Shift Up Now Partnership

Shift Up Now is proud to announce today - on International Women’s Day - that Hagerty will once again advance...
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Victory For Hayes at Barber

Victory For Hayes at Barber

Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny...
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Fikse Wheels Joins Shift Up Now as Corporate Member

Fikse Wheels Joins Shift Up Now as Corporate Member

Shift Up Now is proud to announce that Fikse Wheels has come on board as a Corporate Member for the...
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Bell Techlogix Returns as Shift Up Now Partner For 2023

Bell Techlogix Returns as Shift Up Now Partner For 2023

Shift Up Now is proud to announce that Indianapolis- based Bell Techlogix has pledged its support of women in motorsport...
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Shift Up Now Launches 501c3 Foundation

Shift Up Now Launches 501c3 Foundation

Shift Up Now, an organization founded to help fund talented female racers in motorsport, is proud to announce the addition...
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Erin Vogel Helps Make History for Round 3 Racing

October 19, 2022
Shift Up Now Athlete Erin Vogel will join Round 3 Racing (R3R) to complete the team’s first all-female driver lineup for the upcoming World Racing League (WRL) event at Sebring International Raceway on October 28-30, 2022. Shift Up Now and R3R have a storied history of partnership success, creating opportunities for talented female racers. These […]
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Julia Landauer to Race NASCAR Xfinity Series With Alpha Prime Racing At Homestead

October 4, 2022
Julia Landauer will be making her second NASCAR Xfinity Series start with Alpha Prime Racing at Homestead-Miami Speedway, Saturday, October 22nd, driving the No.44 Atem Car Club Chevrolet, with supporting sponsorship from Shift Up Now, OnChainMonkey, and House of First’s Remarkable Women NFT. “I’m happy to give Julia another chance with Alpha Prime,” said Tommy […]
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Sabre Cook Announces Return to Racing

September 21, 2022
Shift Up Now Athlete Sabre Cook announced today that she’s been cleared to return to racing after suffering a severe injury on June 26, 2021. The injury occurred when another competitor’s car collided with Cook’s car during the first lap of the 2021 W Series season opener at Red Bull Ring. Cook’s injuries were significant: […]
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Victory for Agren, Grisham and Unser at VIR

September 6, 2022
Shift Up Now Athletes completed a successful weekend of wins, podiums and poles for the eighth round of the World Racing League on September 2-4, 2022 at VIRginia International Raceway. On Friday, Sarah Montgomery and her teammates put the No. 401 Hagerty Motorsports Round 3 Racing BMW M4 GT4 car on pole for the GT0 […]
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Ayla Agren to Race at VIR with Round 3 Racing

August 23, 2022
Shift Up Now Athlete Ayla Agren will compete at VIRginia International Raceway (VIR) with Round 3 Racing (R3R), driving the No. 701 Cooper Tires Porsche Cayman in round eight of the World Racing League on September 2-4, 2022. Agren’s various racing accolades include an F1600 championship in 2014 – only her second year in the […]
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