News

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Sabre Cook Makes Debut as First Female Competitor In Carrera Cup

Shift Up Now Athlete Sabre Cook earned a top-15 finish in her debut as the first female competitor in Porsche...
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Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now Partners with FrontRunner to Launch First NFT Collections

Shift Up Now will be launching two NFT collections on the Ethereum blockchain at 3:00 pm ET on April 4,...
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Hagerty Continues To Expand Shift Up Now Partnership

Hagerty Continues To Expand Shift Up Now Partnership

Shift Up Now is proud to announce today - on International Women’s Day - that Hagerty will once again advance...
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Victory For Hayes at Barber

Victory For Hayes at Barber

Shift Up Now Athlete Laura Hayes earned her first World Racing League (WRL) win of the season for Thunder Bunny...
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Fikse Wheels Joins Shift Up Now as Corporate Member

Fikse Wheels Joins Shift Up Now as Corporate Member

Shift Up Now is proud to announce that Fikse Wheels has come on board as a Corporate Member for the...
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Bell Techlogix Returns as Shift Up Now Partner For 2023

Bell Techlogix Returns as Shift Up Now Partner For 2023

Shift Up Now is proud to announce that Indianapolis- based Bell Techlogix has pledged its support of women in motorsport...
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Shift Up Now Launches 501c3 Foundation

Shift Up Now Launches 501c3 Foundation

Shift Up Now, an organization founded to help fund talented female racers in motorsport, is proud to announce the addition...
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Shift Up Now Announces Expanded Partnership with Hagerty

May 19, 2022
Shift Up Now is proud to announce that Hagerty will advance its partnership with Shift Up Now for the 2022 season. Hagerty’s purpose of saving driving and car culture for future generations includes a strong focus on women in motorsport. In 2021, the brand sponsored Shift Up Now Athletes competing with Round 3 Racing in […]
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Top Ten Finish for Balcaen at Kansas

May 17, 2022
Shift Up Now Athlete Amber Balcaen earned a ninth-place finish driving in the ARCA Menards Series on Saturday, May 14, 2022 in the Dutch Boy 150 at Kansas Speedway. Driving the No. 30 Icon Direct car for Rette Jones Racing, Balcaen was competing on a 1.5-mile track for the first time in her career. She […]
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The Momentum Group Joins Shift Up Now as a Corporate Member

May 12, 2022
Indianapolis based marketing and branding business, The Momentum Group, has joined Shift Up Now as a Corporate Member for 2022, creating “The Momentum Group Photography Fund” to help Shift Up Now Athletes who have landed sponsorship deals provide high quality images, photography, and videography for their partners. Experts in in brand development, advertising, online and […]
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Podium Finishes for Hayes and Unser at Road America

May 11, 2022
Shift Up Now Athletes Laura Hayes and Loni Unser earned second-place podium finishes on Saturday and Sunday, respectively, at Road America in rounds seven and eight of the 2022 World Racing League Championship.  The first race of the weekend brought several red flags, and Hayes and Thunder Bunny Racing took advantage of the stoppages with […]
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Mann Returns to WS Racing Girls Only Team for ADAC TOTAL 24 Hour Race

May 3, 2022
Pippa Mann is returning to Germany this May to re-join the WS Racing Girls Only team for the 2022 edition of the ADAC Total Energies 24 Hour race at the Nurburgring Nordschleife in Germany. Featuring an all female driving line up, crew and engineers, the “Girls Only” project was founded Nicole Willems in 2018 to […]
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