News

Shift Up Now Names New Director of Membership for 2025

Shift Up Now Names New Director of Membership for 2025

Shift Up Now is ushering in a new era for Members as Sarah Montgomery, current Director of Membership, passes the...
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Top Ten Finish for AE Victory Racing at COTA

Top Ten Finish for AE Victory Racing at COTA

Shift Up Now Athletes Erin Vogel, Sarah Montgomery and Nicole Havrda finished out the 2024 World Racing League (WRL) season...
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Podium Finish for Havrda in Formula Regional Americas Season Finale at COTA

Podium Finish for Havrda in Formula Regional Americas Season Finale at COTA

Shift Up Now Athlete Nicole Havrda closed out the 2024 Formula Regional (FR) Americas season with a seventh-place finish, followed...
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Shift Up Now Foundation Helps Launch “The Safety Bank” with Donation from Sabelt America

Shift Up Now Foundation Helps Launch “The Safety Bank” with Donation from Sabelt America

The Shift Up Now Foundation is excited to announce its partnership with Taylor Ferns in the launch of The Safety...
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AE Victory Racing Earns Best WRL Finish Yet at Watkins Glen

AE Victory Racing Earns Best WRL Finish Yet at Watkins Glen

Shift Up Now Athletes Erin Vogel, Sarah Montgomery, and Laura Hayes took home a seventh-place finish, logging their best-ever result,...
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Top-Ten Finish for Cook after Rebounding from Adversity

Top-Ten Finish for Cook after Rebounding from Adversity

Shift Up Now Athlete Sabré Cook ended a chaotic week with a ninth-place finish in the Porsche Carrera Cup North...
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Shift Up Now Foundation Raises $80,000 to Support Female Racers in 2025

Shift Up Now Foundation Raises $80,000 to Support Female Racers in 2025

The Shift Up Now Foundation is honored to announce that it raised $80,000 as part of a multifaceted fundraising effort...
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Shift Up Now Foundation Chosen as Recipient of Parity Week Grant

Shift Up Now Foundation Chosen as Recipient of Parity Week Grant

The Shift Up Now Foundation is honored to be selected as a recipient of a $5,000 grant during the second...
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Hayes Takes First Win of 2024 Season at Road America

May 1, 2024
Four Shift Up Now athletes took to the track over the weekend of April 26 and 27 at America’s National Park of Speed in Elkhart Lake, Wisconsin. Laura Hayes was behind the wheel as team manager and lead driver of the No. 225 Thunder Bunny Racing Toyota Supra GT4, and Shift Up Now by AE […]
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Strong Weekend for Freiberg and Unser at Barber

April 30, 2024
Shift Up Now Athletes Ashley Freiberg and Loni Unser competed in round two of the Porsche Sprint Challenge (PSC) North America by Yokohama at Barber Motorsports Park on April 26-28, 2024. The PSC race weekend took place alongside the NTT IndyCar Series on the picturesque, 2.38- mile, 16-turn track. PSC competition for Freiberg and Unser […]
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Shift Up Now and Sabelt America Introduce Limited-Time Signature Racing Gloves

April 25, 2024
In celebration of its four-year partnership with Shift Up Now, and the progress of Shift Up Now Athletes, Sabelt America has created limited-edition, signature pairs of racing gloves. Based in Boca Raton, FL, Carello Group LLC is the sole importer and distributor of Sabelt, the global leader in development and manufacture of original equipment, and […]
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Abbate Earns Exciting P2 Finish in Trans Am Race at Sonoma

April 24, 2024
Shift Up Now Athlete and Foundation Grantee Michele Abbate brought home a second-place finish in first race of the Sonoma SpeedTour doubleheader at Sonoma Raceway on April 18-21, 2024. Driving the No. 30 Ghost Energy car for Nitro Motorsports in the TA2 class of the Trans Am West Coast Championship among an 19-car field, Abbate […]
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Season-Best Finish for Balcaen at Talladega

April 23, 2024
Shift Up Now Athlete Amber Balcaen earned a P7 finish in the General Tire 200 at Talladega Super Speedway on April 20, 2024. This marked her second top-ten finish in just three ARCA Menards Series races so far, and placed her fourth in the drivers’ standings. Driving the Icon Direct No. 22 Toyota for Venturini […]
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