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Through My Eyes: First to the Finish and the Road That Got Me Here

Through My Eyes: First to the Finish and the Road That Got Me Here

Written by Shift Up Now Athlete Sally Mott Growing up as the daughter of a race car driver, our home...
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Meet the Athlete: Erika Hoffmann

Meet the Athlete: Erika Hoffmann

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Meet the Athlete: Taylor Ferns

Meet the Athlete: Taylor Ferns

Shift Up Now fans and supporters, we’re excited to bring you a brand-new series called “Meet the Athlete.” Our goal...
Read More
Meet the AE Victory Racing Shoot-Out Winner

Meet the AE Victory Racing Shoot-Out Winner

My name is Alana Carter. I’m a Canadian racing driver and most recently - the winner of the AE Victory...
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Passing the Torch: A New Era for Shift Up Now Membership

Passing the Torch: A New Era for Shift Up Now Membership

By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth....
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Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

By Megan Meyer Finding new sponsors is, without a doubt, one of the hardest parts of securing a ride in...
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Danica, Simona, Pippa: How These Powerful Women Changed My Life

Danica, Simona, Pippa: How These Powerful Women Changed My Life

By Monica Hilton It was 2005 when I attended my first Indianapolis 500. If I’m being completely honest, it was...
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The Power of High Expectations

The Power of High Expectations

By Julia Landauer In a successful race, the glory often goes to the driver. But racing is a team sport....
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How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

By Pippa Mann Back when I was racing in Indy Lights, women who won in open wheel in America was...
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Through My Eyes: First to the Finish and the Road That Got Me Here

March 25, 2025
Written by Shift Up Now Athlete Sally Mott Growing up as the daughter of a race car driver, our home was lined with shelves overflowing with trophies, and my weekends were filled with the roar of engines on the TV. You’d think I would have started racing go-karts as soon as I could walk. And […]
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Meet the Athlete: Erika Hoffmann

March 19, 2025
Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal is to tell the Athletes’ stories in a fun Q&A format, so you can get to know each one. That way, you’ll have even more reason to cheer for them, and show your support by […]
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Meet the Athlete: Taylor Ferns

February 11, 2025
Shift Up Now fans and supporters, we’re excited to bring you a brand-new series called “Meet the Athlete.” Our goal is to tell the Athletes’ stories in a fun Q&A format, so you can get to know each one. That way, you’ll have even more reason to cheer for them, and show your support by […]
Read More

Meet the AE Victory Racing Shoot-Out Winner

January 23, 2025
My name is Alana Carter. I’m a Canadian racing driver and most recently - the winner of the AE Victory Racing (AEVR) Shootout! My introduction to motorsports actually started on the oval track, having grown up doing a bit of paved oval and dirt oval racing up until my switch over to circuit racing a […]
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Passing the Torch: A New Era for Shift Up Now Membership

December 13, 2024
By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth. My parents always taught me that if I work hard at everything I put my mind to, good things will happen. It’s why I force myself to try things outside of my comfort zone. For […]
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