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When Worlds Collide: Racing and the Shift Up Now NFT Project

When Worlds Collide: Racing and the Shift Up Now NFT Project

By Julia Landauer People’s reaction to the term NFT is varied: Excitement, cynicism, confusion. Mine is enthusiasm and I’m eager...
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Speed costs money: How fast do you want to go?

Speed costs money: How fast do you want to go?

These days, when I pull up to a race track, I still feel like the little kid who traveled to...
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My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

By Michele Abbate This year was the most anticipated one of my racing career and it has not disappointed. I...
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The Best View Comes After the Hardest Climb (Part II)

The Best View Comes After the Hardest Climb (Part II)

By Laura Hayes ICYMI: CLICK HERE for Part I In a matter of hours, I was walking through the IMSA...
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The Best View Comes After the Hardest Climb

The Best View Comes After the Hardest Climb

Laura Hayes takes on Pikes Peak It’s a special feeling to know that my team - Thunder Bunny Racing -...
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Five Keys to Improving Your Mental Performance for Success In Racing

Five Keys to Improving Your Mental Performance for Success In Racing

By Amber Balcaen As racing drivers, physical training is a big part of our weekly preparation to make sure we...
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“Racing is Like a Drug”

“Racing is Like a Drug”

By Sarah Montgomery “Racing is like a drug.”  It’s the very first line I used in our recent episode of...
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Five Keys to Improving Your Mental Performance for Success In Racing

June 22, 2022
By Amber Balcaen As racing drivers, physical training is a big part of our weekly preparation to make sure we are in the best possible shape for race day. But the secret to getting the results you want requires just as much time spent on mental preparation as physical. Combining the two creates a recipe […]
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“Racing is Like a Drug”

April 5, 2022
By Sarah Montgomery “Racing is like a drug.”  It’s the very first line I used in our recent episode of ‘The Drive Within’ on MotorTrend TV. My racing season started at Barber Motorsports Park on March 4-6, 2022, driving a brand new BMW GT4 M4 for Round 3 Racing in the World Racing League. I […]
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Shift Up Now: One Year On

November 30, 2021
By Pippa Mann One year ago, a big group of people took a leap of faith. It started with the Shift Up Now founder, Lynn Kehoe. Lynn was the first person to decide it was time to make a change. In doing so, she allowed Shea Holbrook and I to take the organization she had […]
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From the Founder of Shift Up Now

July 30, 2021
By Lynn Kehoe If you’re reading this, you are likely familiar with Shift Up Now and its mission. But if you don’t know the full story, sit back, grab a drink and buckle up as you share the ride. After my husband passed away in 2010, I was looking for anything that could take me […]
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Hello from Hannah

June 3, 2021
By Hannah Grisham Present pandemic notwithstanding, a racer’s life is always full of ups and downs. Coming into 2021, it seemed everything was still pretty much stuck between gears but, by staying confident, keeping engaged, plus a decent helping of being associated with great people and great organizations, I got my year off to a […]
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