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Meet the Athlete: Tatiana Calderón

Meet the Athlete: Tatiana Calderón

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Through My Eyes: First to the Finish and the Road That Got Me Here

Through My Eyes: First to the Finish and the Road That Got Me Here

Written by Shift Up Now Athlete Sally Mott Growing up as the daughter of a race car driver, our home...
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Meet the Athlete: Erika Hoffmann

Meet the Athlete: Erika Hoffmann

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Meet the Athlete: Taylor Ferns

Meet the Athlete: Taylor Ferns

Shift Up Now fans and supporters, we’re excited to bring you a brand-new series called “Meet the Athlete.” Our goal...
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Meet the AE Victory Racing Shoot-Out Winner

Meet the AE Victory Racing Shoot-Out Winner

My name is Alana Carter. I’m a Canadian racing driver and most recently - the winner of the AE Victory...
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Passing the Torch: A New Era for Shift Up Now Membership

Passing the Torch: A New Era for Shift Up Now Membership

By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth....
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Passing the Torch: A New Era for Shift Up Now Membership

December 13, 2024
By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth. My parents always taught me that if I work hard at everything I put my mind to, good things will happen. It’s why I force myself to try things outside of my comfort zone. For […]
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Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

August 22, 2024
By Megan Meyer Finding new sponsors is, without a doubt, one of the hardest parts of securing a ride in the racing world. It's a challenging path that requires persistence, creativity, and a whole lot of relationship-building. But here's the good news – it doesn't have to be a never-ending uphill battle. The key to […]
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Danica, Simona, Pippa: How These Powerful Women Changed My Life

July 30, 2024
By Monica Hilton It was 2005 when I attended my first Indianapolis 500. If I’m being completely honest, it was simply a bucket list item and I had no intention of making it an annual thing. That year, Danica Patrick qualified and finished fourth. She led 19 laps, making her the first female ever to […]
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The Power of High Expectations

July 16, 2024
By Julia Landauer In a successful race, the glory often goes to the driver. But racing is a team sport. Dozens of people work together to set up the car, strategize, adapt in adverse situations and help their driver go fast. Everyone on the team has to communicate well, collaborate, trust each other and give […]
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How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

June 14, 2024
By Pippa Mann Back when I was racing in Indy Lights, women who won in open wheel in America was “a thing.” Simona de Silvestro was winning races in Atlantics. Ana Beatriz won her first Indy Lights race the year before I moved to the U.S. And Danica Patrick won the IndyCar race at Motegi. […]
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