Blog

Passing the Torch: A New Era for Shift Up Now Membership

Passing the Torch: A New Era for Shift Up Now Membership

By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth....
Read More
Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

By Megan Meyer Finding new sponsors is, without a doubt, one of the hardest parts of securing a ride in...
Read More
Danica, Simona, Pippa: How These Powerful Women Changed My Life

Danica, Simona, Pippa: How These Powerful Women Changed My Life

By Monica Hilton It was 2005 when I attended my first Indianapolis 500. If I’m being completely honest, it was...
Read More
The Power of High Expectations

The Power of High Expectations

By Julia Landauer In a successful race, the glory often goes to the driver. But racing is a team sport....
Read More
How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

By Pippa Mann Back when I was racing in Indy Lights, women who won in open wheel in America was...
Read More
AE Victory Racing, a Founder’s Story

AE Victory Racing, a Founder’s Story

By Erin Vogel As so many great ideas do, my race team, AE Victory Racing, began as an idea on...
Read More
Playin’ in the Dirt at the DirtFish Women in Motorsport Summit

Playin’ in the Dirt at the DirtFish Women in Motorsport Summit

By Michele Abbate On Saturday, March 2nd, I had the honor of being one of the panelists at the DirtFish...
Read More
She Always Prefers The Driver's Seat

She Always Prefers The Driver's Seat

By Ariel Ream There's no better day than the Sunday before Memorial Day. Every year on race day, I wake...
Read More

How Social Media Revved Up My Racing Career

August 23, 2023
by Sabré Cook In the realm of motorsports, the pursuit of a professional career on the racetrack has always been synonymous with a relentless demand for financial backing. While not unlike traditional sports where dedication, consistency and perseverance can often propel individuals toward success, the world of racing requires additional financial resources that won’t allow […]
Read More

Loni Unser's Pikes Peak Blog

July 25, 2023
The Pikes Peak Hill Climb is one of the most iconic and challenging races in the world. The 12.42-mile course climbs 4,720 feet to the summit of Pikes Peak, testing the limits of both man and machine. The race consists of 156 turns, narrow switchbacks, and treacherous drops, making it one of the most demanding […]
Read More

Speed costs money: How fast do you want to go?

January 9, 2023
These days, when I pull up to a race track, I still feel like the little kid who traveled to IMSA races with his dad in the 1980s. The cool cars, big rigs, noises... they’re all very big to me, still. And I love that. I grew up in the paddock, following my dad (Buz […]
Read More

My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

September 24, 2022
By Michele Abbate This year was the most anticipated one of my racing career and it has not disappointed. I had a lot of things to be excited about, from traveling to new tracks and racing for a new team. I got to drive a brand-new race car and I was equipped with everything I […]
Read More

The Best View Comes After the Hardest Climb (Part II)

July 21, 2022
By Laura Hayes ICYMI: CLICK HERE for Part I In a matter of hours, I was walking through the IMSA paddock at Watkins Glen to jump into my MX-5 car. It was a busy Thursday with two practice sessions to get reacquainted with an entirely different platform and a track I hadn’t driven in years. […]
Read More
© 2024 Shift Up Now Inc. All Rights Reserved