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Meet the Athlete: Tatiana Calderón

Meet the Athlete: Tatiana Calderón

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Through My Eyes: First to the Finish and the Road That Got Me Here

Through My Eyes: First to the Finish and the Road That Got Me Here

Written by Shift Up Now Athlete Sally Mott Growing up as the daughter of a race car driver, our home...
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Meet the Athlete: Erika Hoffmann

Meet the Athlete: Erika Hoffmann

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Meet the Athlete: Taylor Ferns

Meet the Athlete: Taylor Ferns

Shift Up Now fans and supporters, we’re excited to bring you a brand-new series called “Meet the Athlete.” Our goal...
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Meet the AE Victory Racing Shoot-Out Winner

Meet the AE Victory Racing Shoot-Out Winner

My name is Alana Carter. I’m a Canadian racing driver and most recently - the winner of the AE Victory...
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Passing the Torch: A New Era for Shift Up Now Membership

Passing the Torch: A New Era for Shift Up Now Membership

By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth....
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How Social Media Revved Up My Racing Career

August 23, 2023
by Sabré Cook In the realm of motorsports, the pursuit of a professional career on the racetrack has always been synonymous with a relentless demand for financial backing. While not unlike traditional sports where dedication, consistency and perseverance can often propel individuals toward success, the world of racing requires additional financial resources that won’t allow […]
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Loni Unser's Pikes Peak Blog

July 25, 2023
The Pikes Peak Hill Climb is one of the most iconic and challenging races in the world. The 12.42-mile course climbs 4,720 feet to the summit of Pikes Peak, testing the limits of both man and machine. The race consists of 156 turns, narrow switchbacks, and treacherous drops, making it one of the most demanding […]
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Speed costs money: How fast do you want to go?

January 9, 2023
These days, when I pull up to a race track, I still feel like the little kid who traveled to IMSA races with his dad in the 1980s. The cool cars, big rigs, noises... they’re all very big to me, still. And I love that. I grew up in the paddock, following my dad (Buz […]
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My Season in Review: Michele Abbate Reflects on Trans Am National Tour Debut Season

September 24, 2022
By Michele Abbate This year was the most anticipated one of my racing career and it has not disappointed. I had a lot of things to be excited about, from traveling to new tracks and racing for a new team. I got to drive a brand-new race car and I was equipped with everything I […]
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The Best View Comes After the Hardest Climb (Part II)

July 21, 2022
By Laura Hayes ICYMI: CLICK HERE for Part I In a matter of hours, I was walking through the IMSA paddock at Watkins Glen to jump into my MX-5 car. It was a busy Thursday with two practice sessions to get reacquainted with an entirely different platform and a track I hadn’t driven in years. […]
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