Blog

Passing the Torch: A New Era for Shift Up Now Membership

Passing the Torch: A New Era for Shift Up Now Membership

By Sarah Montgomery Sometimes, change is a good thing. It can be big and scary, but necessary for continued growth....
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Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

Mastering the Art of Sponsorship: Building Relationships, Prioritizing Leads, and Keeping Sponsors Coming Back

By Megan Meyer Finding new sponsors is, without a doubt, one of the hardest parts of securing a ride in...
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Danica, Simona, Pippa: How These Powerful Women Changed My Life

Danica, Simona, Pippa: How These Powerful Women Changed My Life

By Monica Hilton It was 2005 when I attended my first Indianapolis 500. If I’m being completely honest, it was...
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The Power of High Expectations

The Power of High Expectations

By Julia Landauer In a successful race, the glory often goes to the driver. But racing is a team sport....
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How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

How Jamie Chadwick’s Historic Win is Changing the Motorsport Landscape

By Pippa Mann Back when I was racing in Indy Lights, women who won in open wheel in America was...
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AE Victory Racing, a Founder’s Story

AE Victory Racing, a Founder’s Story

By Erin Vogel As so many great ideas do, my race team, AE Victory Racing, began as an idea on...
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Playin’ in the Dirt at the DirtFish Women in Motorsport Summit

Playin’ in the Dirt at the DirtFish Women in Motorsport Summit

By Michele Abbate On Saturday, March 2nd, I had the honor of being one of the panelists at the DirtFish...
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She Always Prefers The Driver's Seat

She Always Prefers The Driver's Seat

By Ariel Ream There's no better day than the Sunday before Memorial Day. Every year on race day, I wake...
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The Best View Comes After the Hardest Climb

July 14, 2022
Laura Hayes takes on Pikes Peak It’s a special feeling to know that my team - Thunder Bunny Racing - is now part of motorsports history and I have memories that will last a lifetime. As I write this, I’ve just concluded a week in Colorado Springs, where I competed in the 100th running of […]
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Five Keys to Improving Your Mental Performance for Success In Racing

June 22, 2022
By Amber Balcaen As racing drivers, physical training is a big part of our weekly preparation to make sure we are in the best possible shape for race day. But the secret to getting the results you want requires just as much time spent on mental preparation as physical. Combining the two creates a recipe […]
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"Racing is Like a Drug"

April 5, 2022
By Sarah Montgomery “Racing is like a drug.”  It’s the very first line I used in our recent episode of ‘The Drive Within’ on MotorTrend TV. My racing season started at Barber Motorsports Park on March 4-6, 2022, driving a brand new BMW GT4 M4 for Round 3 Racing in the World Racing League. I […]
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Shift Up Now: One Year On

November 30, 2021
By Pippa Mann One year ago, a big group of people took a leap of faith. It started with the Shift Up Now founder, Lynn Kehoe. Lynn was the first person to decide it was time to make a change. In doing so, she allowed Shea Holbrook and I to take the organization she had […]
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From the Founder of Shift Up Now

July 30, 2021
By Lynn Kehoe If you’re reading this, you are likely familiar with Shift Up Now and its mission. But if you don’t know the full story, sit back, grab a drink and buckle up as you share the ride. After my husband passed away in 2010, I was looking for anything that could take me […]
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