Blog

Pressure is a Privilege: My Road to GT3

Pressure is a Privilege: My Road to GT3

Written by Therese Lahlouh I was 32 years old the first time I took a green flag. I had always...
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Meet the Athlete: Charlotte Traynor

Meet the Athlete: Charlotte Traynor

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Loni Unser

Meet the Athlete: Loni Unser

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Michele Abbate

Meet the Athlete: Michele Abbate

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Sarah Montgomery

Meet the Athlete: Sarah Montgomery

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Hannah Grisham

Meet the Athlete: Hannah Grisham

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Ashlyn Speed

Meet the Athlete: Ashlyn Speed

Shift Up Now fans and supporters, it's time for another round of our “Meet the Athlete” series! Our goal is...
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Meet the Athlete: Tatiana Calderón

Meet the Athlete: Tatiana Calderón

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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Through My Eyes: First to the Finish and the Road That Got Me Here

Through My Eyes: First to the Finish and the Road That Got Me Here

Written by Shift Up Now Athlete Sally Mott Growing up as the daughter of a race car driver, our home...
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Meet the Athlete: Erika Hoffmann

Meet the Athlete: Erika Hoffmann

Shift Up Now fans and supporters, it's time for another round of our brand-new series, “Meet the Athlete.” Our goal...
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It’s Never Too Late to Make a Change, Part II

December 7, 2023
By: Heather Hadley In case you missed it, I’ve been reflecting on my first season in the Mazda MX-5 Cup series, and you can check out Part I here to get caught up! Rounds 5 & 6: WeatherTech Raceway Laguna Seca WeatherTech Raceway Laguna Seca holds a special place in my heart because it was […]
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It’s Never Too Late to Make a Change, Part I: Heather Hadley Reflects on First Mazda MX-5 Cup Season

October 31, 2023
By Heather Hadley A little over a year ago, I had my sights set on NASCAR. I wanted to go late-model racing at the biggest short track events of the year. I had already started calling teams to get an idea of pricing and when I could start. I gathered all the information I could […]
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How Social Media Revved Up My Racing Career

August 23, 2023
by Sabré Cook In the realm of motorsports, the pursuit of a professional career on the racetrack has always been synonymous with a relentless demand for financial backing. While not unlike traditional sports where dedication, consistency and perseverance can often propel individuals toward success, the world of racing requires additional financial resources that won’t allow […]
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Loni Unser's Pikes Peak Blog

July 25, 2023
The Pikes Peak Hill Climb is one of the most iconic and challenging races in the world. The 12.42-mile course climbs 4,720 feet to the summit of Pikes Peak, testing the limits of both man and machine. The race consists of 156 turns, narrow switchbacks, and treacherous drops, making it one of the most demanding […]
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Speed costs money: How fast do you want to go?

January 9, 2023
These days, when I pull up to a race track, I still feel like the little kid who traveled to IMSA races with his dad in the 1980s. The cool cars, big rigs, noises... they’re all very big to me, still. And I love that. I grew up in the paddock, following my dad (Buz […]
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